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Why Ghostwriting?

Let's be honest.

I'm not claiming to solve global problems or colonize the largest planet in our solar system, Jupiter. But I won't mind if I end up doing so one day. Life can be full of surprises and vastly unpredictable.

There are far too many people out there building things to "solve problems" or innovate and change the way we live our lives, operate, and interact. And they are doing this at a lot of different scales.

I choose to look deeper and identify what the world truly needs.

Something simple, basic yet indispensable and scarce: Time.

This infographic says it all.


I started this business to Learn, Gain Knowledge, and Build Connections.


I believe that people like you don't covet fast cars and big houses, fashionable clothes, or the latest smartphones. You yearn for time. Time to grow, thrive, collaborate, co-create, nurture synergy, and transform.


To make your time on Earth intellectually richer and emotionally fulfilling. To leave your mark.

But time in our lives is finite and scarce. That's where I fit in. I can help you change the narrative of your life by freeing up your time and allowing you to concentrate on activities, tasks, and pursuits that are more valuable.

How am I going to help you free up your time?

I can help you with certain aspects of your content creation requirements that are tiresome, and cyclical yet critical for business excellence.

As I take over these responsibilities from you and deliver, you will be left with time to invest in the quest for greater things.

What do I value?

I value honesty, integrity, reliability, and perseverance.

By focusing on a few people at any given point in time and rendering selected services, I aspire to produce excellent output.

For me, one satisfied customer is worth appreciably more than ten customers who choose never to work with me.

As Simon Sinek says, I choose to adopt an Infinite Mindset.

I don't aim for inane targets like 10x growth in a year, 25x growth in revenues, or 1000 satisfied clients in a quarter and growing.

I aim to be your most favored go-to entity for your efficiently researched content needs while you peacefully focus on strategic aspects of your business.


If you want to know more about how I can help ease your burden, please check out my services or contact me directly with your specific queries.


I invite you to subscribe to my blog and kindle the fire in you to achieve better and more valuable things in life.

Or you can simply read why you should try me out.


Ipshita Basu Guha

This is what Ipshita looks like
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